As the racing season nears its end, or in some cases has already ended, another has already begun. It’s hunting season. There are no rules, there are no regulations, there’s a not even rifle involved, and you can participate in the comfort of your own home. What kind of hunting season is this you ask? One that involves tracking down sponsors for the upcoming year. This is a time to scramble for sponsors and fight over every last scrap of discounts the big names can offer. While it may not take much gear to get out there, it does take considerable thought and effort to nail the right sponsors for your upcoming year. As mentioned, there are no rules or regulations, but that doesn’t mean there are right and wrong ways to get the job done. The real question is, are you ready? Whether or not you are, the following tips can benefit you in big ways.
Take a quick 30 seconds and name the top 5 sponsors of the series you run. Actually, just name any 5. Could you do it without cheating? Ok. Now of all the series sponsors , from which have you purchased a product? Any? Here’s where there is a problem. Riders are not supporting the companies supporting their series. And yes, I’m looking at you ATV racers.
“Well I pay gate and race fees,” is ringing out right now in some of your heads, justifying your position. “Racing is expensive enough already,” and of course it is. But, for example, when a goggle company sponsors your series and you aren’t under contract with another company, why wouldn’t you buy their goggles? “I don’t like the fit,” “they are too expensive,” “I don’t need new goggles right now.” Those are all legitimate reasons, but are you going to say that for EVERY SERIES SPONSOR? And the fact they are expensive is irrelevant. Save $5 on a competing company that isn’t supporting your chosen race series, and what incentive does any company have to support what you want to do?