Sponsorship Do’s and Don’ts

We are in the middle of sponsorship season, where riders are on the hunt for support for the following year to continue doing what they love. Companies’ sponsorship coordinators are avoiding Facebook messages and warily watching the stack of resume-filled envelopes pile up on their desks, while their inboxes steadily grow and their caffeine source slowly diminishes. If you still have resumes to send out you need to do two things. 1) Inquire about our resume services here at Pit Traffic, and 2) read these do’s and don’t from a guy who knows!

In his article, 25 Do’s and Don’ts when it Comes to Sponsorship, Seth Fargher gives some great tips you should keep in mind when both presenting yourself, and presenting your resume. Having spent time being the guy that has to decide what level of support you get, he’s got some very valuable information such as:

Do try and make their job easier-companies receive hundreds of requests for sponsorship and honestly the whole sponsorship process can cause a lot of headaches for companies.  Start out on the right foot by checking their website or calling their office and ask IF they’re accepting sponsorship applications and how they prefer to receive them.  In my job at DWT we accepted hard copies, emails and used Hookit.  The hard copies were the last to get my attention because they were the biggest pain to sort through.  I promise, your cool poster or Photoshoped resume will look just as cool as an email attachment.”

“Do proofread and use correct punctuation, grammar etc– It amazed me how many emails I received saying “hi. how can I apply for sponsership?”  Or better yet.  “id like to be sponsored by you guys. i race b class on a yamaha 450.  I will run your sticker on my quad and race trailer.”

Don’t be foul -I’ve actually declined or seriously decreased the level of support our company offered to racers because of posts they made on facebook and how I witnessed them conduct themselves in person.  If you have a facebook account you are establishing yourself as a brand to the world.  Be a brand that people want to partner with.”

Some of it is common sense, but nevertheless, common sense can evade even the smartest of cookies sometimes and Seth’s article is a great reminder of how you can present yourself in the best possible way to better your chances of getting support. Sponsorship is a two-way street and not a rewards system. Good luck in your chase for support (though with Seth’s tips you won’t need luck!) and make sure to stop by SethFargher.com for more useful advice.


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